Lead Motion Design for the Google Cannes 2023 Campaign
Working at Redwood BBDO, I had the pleasure to work as lead motion designer for the highly acclaimed Google Cannes 2023 campaign. Together, we worked to develop a comprehensive playbook that would guide all teams involved in the campaign rollout.
The Google Cannes 2023 campaign aimed to make a lasting impression on the international stage. By showcasing Google's innovative solutions and cutting-edge technologies, we sought to inspire and engage the audience.
Throughout the campaign, I created a wide range of animated assets that formed the backbone of the visual storytelling. We brought these assets to life, carefully crafting each frame to capture the essence of the campaign's objectives. The seamless integration of motion design and branding ensured that every animation served a purpose, captivating audiences and leaving a lasting impression.
In addition to asset creation, I played a key role in developing a comprehensive motion playbook. Collaborating with Redwood BBDO's strategists and Art Directors, we established guidelines and best practices for incorporating the animated visual language into various campaign deliverables. This playbook served as a valuable resource, ensuring that the campaign maintained a consistent and impactful presence across different platforms and touchpoints.
The Google Cannes 2023 campaign achieved remarkable success, capturing the attention of audiences and industry professionals alike. By effectively utilizing the motion design assets and following the guidelines outlined in the playbook, the campaign rollout witnessed consistent brand messaging and visual cohesiveness. The partnership between Google and Redwood BBDO, combined with my expertise in motion design, helped to create an engaging and immersive campaign experience that left a lasting impact.
The success of the campaign was evidenced by its reception at the Cannes festival.
Thank you!
